John Bradley writes a regular column in Strategy magazine, putting the clients’ perspective on issues of the day. Feel free to have a read, but remember these are copyright should you wish to quote from them.

Latest Column: Brand of the Year 2020

Are Boomers a Boom Market Balls Beer Advertising Brand Of The Year '05 Brave New World Can't Someone Else Do It? Cannes Come on Down Creativity Damned Shareholders Dear Diary Design Don't Look Back Fighting the Global Monster Giving or Taking? Great mysteries of marketing Hot marketing Innovation Integrated Brand Messages

License to Thrill Making Media Matter Marketing For Value Phwoar II Putting Media Front and Centre Relationship Marketing Research shows that most research is crap Responsible For Everything Segmenting the Marketing Department So is That a Go Then? Thank you and Goodnight The End of Advertising as We Know It The Rapier versus the Sledgehammer The Rise Fall and Rise Again of the Retailer VP Questionnaire Why Agencies Don't Advertise 'An audience need you could drive a Hummer through' - by by John Burghardt

Strategy is a Canadian publication for marketers - a newspaper that looks at the people and strategic thinking behind Canada's marketing successes and failures.

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